Registration opens at 8:30 AM.

All attendees are inviting to connect with fellow property managers and event partners over tea, coffee, and pre-show networking.

SCALE Middle East opens up with a friendly and intimate roundtable discussion to welcome all attendees and introduce you to a small group of professional and ambitious property managers.

Each table will be hosted by one of our event partners who will lead the conversation to collectively discuss the journey of scaling an STR business.

Learn from each other as we share our obstacles, milestones, wins, mistakes and thoughts about the future of the industry in Dubai and the Middle East.

*Don’t miss it – this is consistently one of our most popular sessions*

Our first short break for tea, coffee and snacks.

Join John An and Athul Mohan as they reveal key market insights in the Dubai short-term rental market. Attendees will learn about the growth of listings in the area and its impacts on competitive strategy as well as the evolution of key metrics like ADR, Occupancy and RevPar in the market. This presentation will also reveal local technology adoption, showing how data-informed pricing impacts revenue and occupancy.

John An (TechTape) & Athul Mohan (PriceLabs)

Session to be confirmed shortly

TBC

This 30 minute journey tracks the fascinating journey of Syed Lateef and the Syedbnb brand charting the incredible highs and lows.

Oriol Plana

Syed Lateef (Syedbnb)

Session to be confirmed shortly

TBC

It’s no secret that the short-term rental industry has encountered some draconian regulation enforcement in the last year across the world. This session will explore the situation in other countries and predict the future of regulation in Dubai.

TBC

Marco Celani (Associazione Italiana Gestori Affitti Brevi), Tomas Doleza (ERA Holiday Homes),

Hear from Nina Klishevich about how Blueground navigated local market opportunities and increased operational efficiencies to scale their rental portfolio to over 1000 units.

Nina Klishevich (Blueground)

Enjoy a seasonal international lunch buffet with mineral water, sodas served at the onsite restaurant.

An unconventional (and somewhat hair-raising) session, delivered by professional Storyteller, Neely Khan. Learn how to influence emotions with words and stories and ensure guests book with you and become your biggest fans, every time.

Neely Khan

This presentation explores the opportunities and challenges of entering new short-term rental markets in Saudi Arabia and Abu Dhabi, focusing on market trends, regulations, investment potential, and strategies for successful expansion.

Vinayak Mahtani, Faisal Altuwaim (Oaktree), Peter May (SilkHaus) Paul (Maison Privee)

Ari Eryorulmaz (Extenteam)

Ahmed Khilji (Virtupro), Mahwussh Alam (One Perfect Stay), Noelia Novella (Doinn)

Session to be confirmed shortly

TBC

Session to be confirmed shortly

TBC

Day 2 begins with tea, coffee and networking with attendees and show partners.

Ridhwaan shares his journey battling COVID pneumonia, including a month-long hospitalization, 8 days in the ICU, and 3 months reliant on oxygen. Despite facing death, he emerged with a newfound determination to live fully and seized the opportunity to build a successful short-term rental business.

Ridhwaan Basa (Tenacious Property)

Session to be confirmed shortly

TBC

Join three of the most notable names in the local short-term rental and real estate market as we explore how to share your business journey transparently, turning even mundane aspects into compelling content that engages audiences and builds a loyal community through storytelling and authenticity.

Oriol Plana (Mr Alfred)

Redeet Negate (BNB in Dubai) & Syed Lateef (Syedbnb) & Tahir Majithia (Prime Capital Real Estate)

Mid-morning coffee break

Session to be confirmed shortly

TBC

This presentation discusses how to boost revenue in an over-supplied short-term rental market by utilising data-driven pricing strategies, enhancing guest experience, and offering unique value-added services, without lowering rates.

Lynnette Sacchetto (RealTrust UAE)

John An (TechTape), Bhavya Gandhi (Mr.Alfred), Roman Solyanyk (Beyond)

Session to be confirmed shortly

TBC

Enjoy a seasonal international lunch buffet with mineral water, sodas served at the onsite restaurant.

The penultimate session of SCALE Middle East is for all attendees to reflect on what we have learned over the 2 days, looking to the future and how we can all collaborate to strengthen the short-term rental market in the region.

Leading #BookDirect advocate Mark Simpson will share his top 7 tips to help you generate more direct bookings and reduce any dependency on OTAs.

Mark Simpson (Boostly)