Registration opens at 8:30 AM.

All attendees are inviting to connect with fellow property managers and event partners over tea, coffee, and pre-show networking.

SCALE Middle East opens up with a friendly and intimate roundtable discussion to welcome all attendees and introduce you to a small group of professional and ambitious property managers.

Each table will be hosted by one of our event partners who will lead the conversation to collectively discuss the journey of scaling an STR business.

Learn from each other as we share our obstacles, milestones, wins, mistakes and thoughts about the future of the industry in Dubai and the Middle East.

*Don’t miss it – this is consistently one of our most popular sessions*

Our first short break for tea, coffee and snacks.

Join John An and Athul Mohan as they reveal key market insights in the Dubai short-term rental market. Attendees will learn about the growth of listings in the area and its impacts on competitive strategy as well as the evolution of key metrics like ADR, Occupancy and RevPar in the market. This presentation will also reveal local technology adoption, showing how data-informed pricing impacts revenue and occupancy.

John An (TechTape) & Athul Mohan (PriceLabs)

We’ll explore effective strategies to help you, as a short-term rental property manager, reduce property churn and retain more clients. We’ll discuss why properties churn—factors you can control versus those you can’t—and what you can do to prevent it. By setting clear expectations with owners from the start, consistently maximizing revenue, maintaining properties proactively, and communicating regularly, you can strengthen trust and ensure long-term partnerships. You’ll leave with practical insights on how to optimize your approach to property management and deliver the service that keeps owners satisfied.

Chregan O’Flynn (Propr)

This 30 minute journey tracks the fascinating journey of Syed Lateef and the Syedbnb brand charting the incredible highs and lows.

Oriol Plana

Syed Lateef (Syedbnb)

We come together as a cohesive force and bare it all… an honest exchange of ideas, thoughts and experiences about the ever changing landscape of STR space.

Mahwussh Alam (One Perfect Group)

It’s no secret that the short-term rental industry has encountered swift and, in many cases, draconian regulation change and enforcement in the last year. This session will explore the evolving situation in Europe with a view to raising awareness for property managers facing inevitable change across the Middle East.

Damian Sheridan (SCALE)

Marco Celani (Associazione Italiana Gestori Affitti Brevi), James Weatherby (Key Data)

Hear from Nina Klishevich about how Blueground navigated local market opportunities and increased operational efficiencies to scale their rental portfolio to over 1000 units.

Nina Klishevich (Blueground)

Enjoy a seasonal international lunch buffet with mineral water, sodas served at the onsite restaurant.

An unconventional (and somewhat hair-raising) session, delivered by professional Storyteller, Neely Khan. Learn how to influence emotions with words and stories and ensure guests book with you and become your biggest fans, every time.

Neely Khan

This panel discussion focuses on the opportunities and challenges of entering the short-term rental market in Saudi Arabia.

Marc Diab (Consultant)

Vinayak Mahtani (bnbme holiday homes), Faisal Altuwaim (Oaktree), Peter May (SilkHaus)

Join our international panellists as they explore the critical role of a unified, value-driven workplace and how this can enhance collaboration, boost morale and drive sustained growth and long-term success.

Ari Eryorulmaz (Extenteam)

Mahwussh Alam (One Perfect Stay), Noelia Novella (Doinn), TBC (Virtupro),

This session will focus on all considerations when entering the short-term rental market in Abu Dhabi.

Marc Diab (Consultant)

Peter May (SilkHaus), Paul Mallee (Maison Privee), Kika Pavese (MD Real Estate)

Our final session of the day focuses on the tech space in the STR market and how property managers should go about choosing the right technology and software in this vast and ever-evolving marketplace. Hear from three local operators and their experiences that led them to choosing (or not) certain tech services in their day-to-day operations to scale their business.

Robin Clifford (Guesty)

Vinayak Mahtani (bnbme holiday homes by hoteliers), Ryan Luke (Luke Stays), Margarita Nazarova (RAD Holiday Homes)

Day 2 begins with tea, coffee and networking with attendees and show partners.

Ridhwaan shares his journey battling COVID pneumonia, including a month-long hospitalization, 8 days in the ICU, and 3 months reliant on oxygen. Despite facing death, he emerged with a newfound determination to live fully and seized the opportunity to build a successful short-term rental business.

Ridhwaan Basa (Tenacious Property)

Leading #BookDirect advocate Mark Simpson will share his top 7 tips to help you generate more direct bookings and reduce any dependency on OTAs.

Mark Simpson (Boostly)

Join three of the most notable names in the local short-term rental and real estate market as we explore how to share your business journey transparently, turning even mundane aspects into compelling content that engages audiences and builds a loyal community through storytelling and authenticity.

Oriol Plana (Mr Alfred)

Redeet Negate (BNB in Dubai) & Syed Lateef (Syedbnb) & Tahir Majithia (Prime Capital Real Estate)

Mid-morning coffee break

AI is transforming the short-term rental industry through automation, dynamic pricing, and enhanced guest experiences. Hear from our expert panel about why all property managers should embrace AI to streamline operations, stay competitive, and meet evolving market demands.

Joel Alexander (Kendal.ai)

Shahar Goldboim (Boom), Lorenzo Lella (Octorate), Felice Nicola Covelli (CleanBnB)

This presentation discusses how to boost revenue in an over-supplied short-term rental market by utilising data-driven pricing strategies, enhancing guest experience, and offering unique value-added services, without lowering rates.

Lynnette Sacchetto (RealTrust UAE)

John An (TechTape), Bhavya Gandhi (Mr.Alfred), Roman Solyanyk (Beyond)

This panel discussion will explore key aspects of reputation management for professional operators, focusing on brand value, technology’s impact, scaling challenges, handling guest reviews, and maintaining positive reputations across multiple sales channels, including OTAs and booking platforms.

Gianpaolo Vairo (SCALE)

Ghadi Akchar (Airbnb), Saagar Panchal (Manzil & Hireavilla, Tejas Halbe (Bespoke Property Management)

Enjoy a seasonal international lunch buffet with mineral water, sodas served at the onsite restaurant.

The penultimate session of SCALE Middle East is for all attendees to reflect on what we have learned over the 2 days, looking to the future and how we can all collaborate to strengthen the short-term rental market in the region.

Our final session will focus on how real estate and short-term rentals overlap, and what both two industries can learn from each other in terms of marketing, LeadGen and conversion.

Silvia Eldawi (PROPOLOGI)

Suzana John (Kendal AI), Vahan Papoyan (Deluxe Homes)