9 OCTOBER 2024
SCALE Middle East - Day 1
08.30 – 10.00
BREAKOUT AREA
NETWORKING
Registration
Registration opens at 8:30 AM.
All attendees are inviting to connect with fellow property managers and event partners over tea, coffee, and pre-show networking.
10.00 – 11.30
MAIN STAGE
GROUP SESSION
Roundtables
SCALE Middle East opens up with a friendly and intimate roundtable discussion to welcome all attendees and introduce you to a small group of professional and ambitious property managers.
Each table will be hosted by one of our event partners who will lead the conversation to collectively discuss the journey of scaling an STR business.
Learn from each other as we share our obstacles, milestones, wins, mistakes and thoughts about the future of the industry in Dubai and the Middle East.
*Don’t miss it – this is consistently one of our most popular sessions*
11.30 – 12.00
BREAKOUT AREA
REGISTRATION & NETWORKING
Coffee Break
Our first short break for tea, coffee and snacks.
12.00 – 12.30
MAIN STAGE
FOCUS SESSION
Leveraging Data and Technology for Success: Market Insights from Dubai's Vacation Rental Market
Join John An and Athul Mohan as they reveal key market insights in the Dubai short-term rental market. Attendees will learn about the growth of listings in the area and its impacts on competitive strategy as well as the evolution of key metrics like ADR, Occupancy and RevPar in the market. This presentation will also reveal local technology adoption, showing how data-informed pricing impacts revenue and occupancy.
SPEAKERS
John An (TechTape) & Athul Mohan (PriceLabs)
KNOWLEDGE ROOM
FOCUS SESSION
To Be Revealed
Session to be confirmed shortly
SPEAKER
TBC
12.30 – 13.00
MAIN STAGE
FOCUS SESSION
A Journey to 8 Figures: Ups and Downs of the Industry From the Inside
This 30 minute journey tracks the fascinating journey of Syed Lateef and the Syedbnb brand charting the incredible highs and lows.
HOST
Oriol Plana
SPEAKER
Syed Lateef (Syedbnb)
KNOWLEDGE ROOM
FOCUS SESSION
To Be Revealed
Session to be confirmed shortly
SPEAKER
TBC
13.00 – 13.30
MAIN STAGE
FOCUS SESSION
Regulation is coming - Are you prepared?
It’s no secret that the short-term rental industry has encountered some draconian regulation enforcement in the last year across the world. This session will explore the situation in other countries with a view to raising awareness for property managers facing future regulation change in the Middle East.
HOST
Damian Sheridan (SCALE)
SPEAKER
Marco Celani (Associazione Italiana Gestori Affitti Brevi), James Weatherby (Key Data)
KNOWLEDGE ROOM
FOCUS SESSION
Managing a Portfolio of Over 1,000 Units
Hear from Nina Klishevich about how Blueground navigated local market opportunities and increased operational efficiencies to scale their rental portfolio to over 1000 units.
SPEAKER
Nina Klishevich (Blueground)
13.30 – 15.00
RESTAURANT
LUNCH & NETWORKING
Lunch Break
Enjoy a seasonal international lunch buffet with mineral water, sodas served at the onsite restaurant.
15.00 – 15.30
MAIN STAGE
FOCUS SESSION
How to Make People Cry
An unconventional (and somewhat hair-raising) session, delivered by professional Storyteller, Neely Khan. Learn how to influence emotions with words and stories and ensure guests book with you and become your biggest fans, every time.
SPEAKER
Neely Khan
KNOWLEDGE ROOM
FOCUS SESSION
The Lowdown on Expansion into New Markets (Saudi Arabia & Abu Dhabi)
This presentation explores the opportunities and challenges of entering new short-term rental markets in Saudi Arabia and Abu Dhabi, focusing on market trends, regulations, investment potential, and strategies for successful expansion.
Please note this session will last for up to 60 minutes
HOST
Marc Diab (Consultant)
SPEAKER
Vinayak Mahtani (bnbme), Faisal Altuwaim (Oaktree), Peter May (SilkHaus) Paul Mallee (Maison Privee)
15.30 – 16.00
MAIN STAGE
FOCUS SESSION
Building Strong Team Culture and Core Values: The Key to Scaling and Sustaining Company Growth and Success
HOST
Ari Eryorulmaz (Extenteam)
SPEAKERS
Ahmed Khilji (Virtupro), Mahwussh Alam (One Perfect Stay), Noelia Novella (Doinn)
16.00 – 16.30
MAIN STAGE
FOCUS SESSION
To Be Revealed
Session to be confirmed shortly
SPEAKER
TBC
KNOWLEDGE ROOM
FOCUS SESSION
To Be Revealed
Session to be confirmed shortly
SPEAKER
TBC
10 OCTOBER 2024
SCALE Middle East - Day 2
08.30 – 10.00
BREAKOUT AREA
NETWORKING
Registration
Day 2 begins with tea, coffee and networking with attendees and show partners.
10.00 – 10.30
MAIN STAGE
FOCUS SESSION
Breathing Life into Business: From ICU to Success in Short-Term Rentals
Ridhwaan shares his journey battling COVID pneumonia, including a month-long hospitalization, 8 days in the ICU, and 3 months reliant on oxygen. Despite facing death, he emerged with a newfound determination to live fully and seized the opportunity to build a successful short-term rental business.
SPEAKER
Ridhwaan Basa (Tenacious Property)
10.30 – 11.00
MAIN STAGE
FOCUS SESSION
To Be Revealed
Session to be confirmed shortly
SPEAKER
TBC
11.00 – 11.30
MAIN STAGE
FOCUS SESSION
Building in Public: Transforming Standard Business Practice into Captivating Content
Join three of the most notable names in the local short-term rental and real estate market as we explore how to share your business journey transparently, turning even mundane aspects into compelling content that engages audiences and builds a loyal community through storytelling and authenticity.
HOST
Oriol Plana (Mr Alfred)
SPEAKERS
Redeet Negate (BNB in Dubai) & Syed Lateef (Syedbnb) & Tahir Majithia (Prime Capital Real Estate)
11.30 – 12.00
BREAKOUT AREA
REGISTRATION & NETWORKING
Coffee Break
Mid-morning coffee break
12.00 – 12.30
MAIN STAGE
FOCUS SESSION
To Be Revealed
Session to be confirmed shortly
SPEAKER
TBC
12.30 – 13.00
MAIN STAGE
FOCUS SESSION
How to Boost Revenue in an Over-Supplied Market Without Slashing Prices
This presentation discusses how to boost revenue in an over-supplied short-term rental market by utilising data-driven pricing strategies, enhancing guest experience, and offering unique value-added services, without lowering rates.
HOST
Lynnette Sacchetto (RealTrust UAE)
SPEAKERS
John An (TechTape), Bhavya Gandhi (Mr.Alfred), Roman Solyanyk (Beyond)
13.00 – 13.30
MAIN STAGE
FOCUS SESSION
To Be Revealed
Session to be confirmed shortly
SPEAKER
TBC
13.30 – 15.00
RESTAURANT
LUNCH & NETWORKING
Lunch Break
Enjoy a seasonal international lunch buffet with mineral water, sodas served at the onsite restaurant.
15.00 – 16.00
MAIN STAGE
GROUP SESSION
Roundtables
The penultimate session of SCALE Middle East is for all attendees to reflect on what we have learned over the 2 days, looking to the future and how we can all collaborate to strengthen the short-term rental market in the region.
16.00 – 16.30
MAIN STAGE
FOCUS SESSION
7 Essential Ways to Get More Direct Bookings
Leading #BookDirect advocate Mark Simpson will share his top 7 tips to help you generate more direct bookings and reduce any dependency on OTAs.
SPEAKER
Mark Simpson (Boostly)